When it comes to mobile phones, Indians stand out as the most loyal consumers. A latest study on consumer mobility, the first of its kind in the Indian market, reflects that consumers have high preference over their existing handset brand and operator services.

The study has been conducted by Boston-based ICT research and consulting firm Strategy Analytics. It notes that an ultra-low cost handset strategy can then provide benefits, including potential brand loyalty and sustained competitive advantage to handset vendors.

The findings say that that nearly 53% consumers are definite to retain their handset brand during upgradation and more than 80% are unwilling to switch between operators in the coming years. Handsets with higher memory and good entertainment features are still priced quite high in India.