With Sundance Film Festival critics raving about Peepli Live, Rapid Eye Pictures, a German distribution company has already agreed to release it in German theatres in the latter half of this year. Rapid Eye has also acquired the Home Video and Television rights. Peepli Live is co-produced by UTV Motion Pictures and Aamir Khan Productions and is the debut directorial venture of Anusha Rizvi.

Stephan Holl, founder, Rapid Eye Pictures claimed to be "thrilled" about distributing a "true Indian art house film that entertains whilst telling a serious story."