Now, telemarketers target fixed lines
Economic Times l 17 Nov l New Delhi
With Trai getting tough on unsolicited commercial calls made to mobile phone users, telemarketers have now turned their pesky attention to land lines as an alternate route to the consumers ear.
Telemarketers are targeting fixed line phones with far greater frequency than ever before. Though the population of fixed line phones is significantly lower than of mobile phones and depleting, it still offers sizeable numbers.
At the end of September, India had 315.31 million wireless subscribers and 38.35 million fixed line users. Of the fixed line population, MTNL accounts for 3.57 million in Delhi and Mumbai while BSNL accounts for 30.12 million subscribers across all telecom circles except Delhi and Mumbai. Bharti has 2.5 million , Reliance 1.02 million, and Tatas and others 1.15 million subscribers.