Nowadays, it is common for everyone to carry a mobile irrespective of age, gender, profession and purpose. However, what does make a difference in the type of phone being used and the features which it offers is the price and contrary to the popular belief, it is not always true that the number of features offered is directly proportional to the cost of the device.
Some of the leading mobile manufacturers in India are organizations like Sony, Samsung and Motorola and needless to say, the competition is tough. But having decided to capitalize from this vast populace of mobile users in this country, it just takes an appropriate strategy and some creative managerial skills to devise a sales plan and attract buyers in hordes.
Given the diversity of the country, the mobile phone users are also divided into varied strata. At the top of the ladder are those who enjoy the financial freedom to spend how much ever they want without any restrictions followed by the category who can spend more than a handful but have a ceiling to conform to. After having crossed various other segments, finally at the bottom end of the ladder are teenagers, elderly and daily wage workers all of whom have a limited income and hence keep a mobile simply for the sake of keeping in touch.