Trying to understand if Indian women and their choice between love over gold can be very complex. It is not easy to understand what a woman really wants and what she truly desires. However it is true that although there are over 50% of women who would tip towards the Gold scale, some of them would turn the other way. There are women who prefer to choose Love over gold. It is therefore not fair to judge every woman by the same yardstick. But, yes, you cannot disregard the stories about women who rather choose gold over love, and infact these are in plenty.
It can be fake or real, precious or semi – precious, whatever it is, women in particular love these objects more than they love themselves. They work their lives off trying o fulfil their every jewellery desire, and if they depend on their husband, then they see to it that he gifts them one on every special occasion.
Try a simple experiment to understand this. During an occasion, wedding or event, when a women dolls herself up with jewellery, walk upto a woman and admire her jewellery. Don’t forget to ask her which of the jewellers she got it from. What follows next is an animated discussion how she found this particular piece and where she bought it from. You will also notice her playing with it lovingly while she talks about it.