Articles Tagged with Pepsico

Kurkure Movie Receives Legal Notice from PepsiCo India

Chitra Ghosh Nov 24, 2010

PepsiCo India has issued a legal notice to the producers of an “Adult entertainment film” for bearing the title KURKURE. The word KURKURE has no obvious meaning in the Telugu language and the same appears to be deliberately used by the producers of the movie. The producers of this local telugu movie not only lack the ethics sense but have also tried destroying the brand equity of one of the most popular snacks brand in the Indian market.

Pepsico India is taking a legal action against its producers and websites not ready to remove the published movie from their respective properties.

KURKURE is a trademark solely owned by PepsiCo India and so not anyone can just start associating the brand term with their own ventures. It is like, you have been owning a home for 20 years and spending your life there. And all of a sudden, one day someone enters your home and claims that it is his home.

Do Not Burn Kurkure

Jen Pure Apr 8, 2009

Most of us must be aware of the rumor about Kurkure. The rumor was being spread around by people even without realizing that the news is baseless.

In reality, there is no plastic in Kurkure. Kurkure is made of edible ingredients which have the best nutritional value including rice meal, corn meal, gram meal, salt, etc that we use in our daily kitchen. When you burn Kurkure it is the ingredients present in Kurkure including carbohydrates that gives a plastic-like feeling but in reality there is no plastic burning. Kurkure is made from best-quality ingredients and is untouched by human hands during the production process. ...