Three Important Web Design Elements

Manisha Aug 12, 2011

There is no denying the fact that a web design is one of the most crucial aspects of a website. The success and ROI of an online business depends on it to a large extent. A custom web design plays an important role in attracting the visitors and also in retaining them. An effective business web design can work wonders for an online business by improving its traffic volume, search engine rankings and ROI. Therefore, it is imperative to pay full attention to the web design. It should be ensured that the web design is commensurate with the theme of the business. Besides this, there are certain important elements that a web design ought to have. Discusses below are the three important web design elements.

1. Navigation: This is the most important element of a web design. A website should be easy to navigate. Only then it can expect visitors who stay longer. It should be ensured that the navigation bar is well organized and properly displayed. If you have advertisements on your website, it is important to ensure that the navigation links look different from your ads. Or else visitors would not know which link to click. Site map is also important. You can create a site map by including all the links in a single HTML page. The links should not exceed beyond 100. If you have more links, create another page for them. You should also embed the links in your content. This will enable the reader to click the link while reading.

2. Relevant Image and Graphics: A website portrays the identity of the business. Therefore, it should have the relevant and perfect images to show your business in the right manner. Always select the right and professional image with proper colours. The content should also be of high quality. Graphics also play a very important role. A good graphic can effectively convey the right message to your visitors. Use such graphics that grab the attention of the visitors. You can use big and bold buttons to encourage visitors to click on a link.

3. Proper coding: In order to function smoothly a website should be properly coded. Even a small error can ruin the functionality of a website. Keep the things simple and clear while coding. Avoid messy coding in your web pages. Remember that search engines prefer websites with proper and clean coding. A messy coding will only contribute in ruining the SEO rankings of a website.

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