Internet Marketing is a strategy and techniques applied on the Internet to reach an overall online marketing success of a company. Internet Marketing is also called as online marketing, Internet advertising, web marketing, eMarketing.
Internet marketing can do…
• To generate worldwide internet presence of a company or an organization. • It can give exposure to the outside corporate world. • It can generate sales leads • It can give fast response and information request to the potential buyers. • To build a confidence to the customer
Top phases in Internet marketing:
First know who your customer is and what is your offer?
Phase 1: Research your Market Phase 2: Prepare an Analysis Phase 3: Prepare a Strategy Phase 4: Monitor your performance Importance of Internet Marketing:
• Home potential buyers will always use internet to buys product. • Buyer can have a clear visual pictures and description about your product or service • Instant purchase transaction is easy. • Reference to your website is easy. • It will impact productivity of your company • It can increase your Brand Identity
Key necessary steps to have success in Internet marketing:
1.Web ApplicationRelated : • Website with easy navigation systems • Good Quality Content • Clear User Interface • Content management System • Web based customer support • Live chat application • Secure transaction support • Affiliate and reseller marketing system • Landing Page • Forum / Message board
2.Multimedia Online marketing collaterals • Video & Audio explanation of your product or service • Banners and skyscraper advertising • Pop up ads • Pay Per Click Advertising • Opt-in newsletter service • Link exchange program
Four important factors can influence your Internet marketing Success: • Density • Proximity • Saturation • Depth
Where you need to spend your money in Internet marketing: Best key players are
• Google Adwords , Google Adsense , Google base , Google Catalogs • Yahoo Search Marketing , Yahoo Stores, • MSN Search beta • Next-Tag • LookSmart • Business.com
Tips for your Internet Marketing Campaign: Consider Google Adwords • Target right Audiences • Research your keywords • Test multiple ads one by one • Include targeted keywords in your ads • Drive traffic to relevant Landing Page
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