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a:T419,data:image/svg+xml;utf8,%3Csvg%20width%3D%2232%22%20height%3D%2232%22%20viewBox%3D%220%200%2032%2032%22%20%0A%20%20%20%20%20%20%20%20%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22img%22%20aria-label%3D%22Avatar%20for%20Chitra%20Ghosh%22%3E%0A%20%20%20%20%20%20%3Crect%20width%3D%22100%25%22%20height%3D%22100%25%22%20fill%3D%22hsl(202%2C%2077%25%2C%2052%25)%22%20rx%3D%223.2%22%20%2F%3E%0A%20%20%20%20%20%20%3Ctext%20x%3D%2250%25%22%20y%3D%2250%25%22%20%0A%20%20%20%20%20%20%20%20%20%20%20%20font-family%3D%22sans-serif%22%20%0A%20%20%20%20%20%20%20%20%20%20%20%20font-size%3D%2212.8%22%20%0A%20%20%20%20%20%20%20%20%20%20%20%20font-weight%3D%22bold%22%20%0A%20%20%20%20%20%20%20%20%20%20%20%20fill%3D%22%23FFFFFF%22%20%0A%20%20%20%20%20%20%20%20%20%20%20%20text-anchor%3D%22middle%22%20%0A%20%20%20%20%20%20%20%20%20%20%20%20dominant-baseline%3D%22central%22%0A%20%20%20%20%20%20%20%20%20%20%20%20style%3D%22user-select%3A%20none%3B%22%3E%0A%20%20%20%20%20%20%20%20CG%0A%20%20%20%20%20%20%3C%2Ftext%3E%0A%20%20%20%20%3C%2Fsvg%3Eb:T4f4,<p>PepsiCo India has issued a legal notice to the producers of an “Adult entertainment film” for bearing the title KURKURE. The word KURKURE has no obvious meaning in the Telugu language and the same appears to be deliberately used by the producers of the movie. The producers of this local telugu movie not only lack the ethics sense but have also tried destroying the brand equity of one of the most popular snacks brand in the Indian market.</p>
<p>Pepsico India is taking a legal action against its producers and websites not ready to remove the published movie from their respective properties.</p>
<p>KURKURE is a trademark solely owned by PepsiCo India and so not anyone can just start associating the brand term with their own ventures. It is like, you have been owning a home for 20 years and spending your life there. And all of a sudden, one day someone enters your home and claims that it is his home.</p>
<p>That’s not right! What do you think? Don’t we have a right to stand for something that is ours. And today, when PepsiCo is doing just the same that is fighting for its brand equity. I support them, hoping they win this battle against the unethical Kurkure movie producers. I support my favorite snack brand, Kurkure. Long live Kurkure!</p>8:["$","$4",null,{"fallback":[[["$","link","css:/assets/_layout-BzYdn0f6.css",{"rel":"stylesheet","precedence":"vite-rsc/importer-resources","href":"/assets/_layout-BzYdn0f6.css","data-rsc-css-href":"/assets/_layout-BzYdn0f6.css"}],"$undefined"],["$","div",null,{"className":"flex justify-center items-center p-8","children":["$","div",null,{"className":"animate-spin rounded-full h-8 w-8 border-b-2 border-indigo-600"}]}]],"children":["$","div",null,{"className":"bg-white/95 mt-0.5 py-6 sm:py-12","children":["$","article",null,{"className":"mx-auto w-full max-w-2xl format format-sm sm:format-base lg:format-lg format-blue dark:format-invert","children":[["$","header",null,{"className":"mb-4 lg:mb-6 not-format","children":[["$","h1",null,{"className":"mb-4 text-3xl font-extrabold leading-tight text-gray-900 lg:mb-6 lg:text-4xl dark:text-white","children":"Kurkure Movie Receives Legal Notice from PepsiCo India"}],["$","address",null,{"className":"flex items-center mb-6 not-italic","children":["$","div",null,{"className":"inline-flex items-center text-sm text-gray-900 dark:text-white","children":[["$","img",null,{"className":"mr-3 w-8 h-8 rounded-full","src":"$a","alt":"Chitra Ghosh"}],["$","a",null,{"href":"/author/chitra_ghosh_73530628637078","rel":"author","className":"font-bold capitalize hover:underline dark:text-white","children":"Chitra Ghosh"}],["$","span",null,{"className":"mx-1 text-md text-gray-400 dark:text-gray-500","children":"·"}],["$","span",null,{"className":"inline-flex items-center ml-1 text-gray-500 dark:text-gray-400","children":"2 min read"}],["$","span",null,{"className":"mx-1 text-md text-gray-400 dark:text-gray-500","children":"·"}],["$","time",null,{"dateTime":"Tue Nov 23 2010","className":"text-gray-500 dark:text-gray-400","children":"Nov 23, 2010"}],[["$","span",null,{"className":"mx-1 text-md text-gray-400 dark:text-gray-500","children":"·"}],["$","a","information",{"href":"/t/information","className":"capitalize text-sm text-gray-500 dark:text-gray-400 hover:text-gray-600","children":"information"}]]]}]}]]}],["$","div",null,{"className":"lead prose mt-4 text-lg leading-8 text-gray-600","children":["$","div",null,{"dangerouslySetInnerHTML":{"__html":"$b"}}]}],"$Lc","$Ld"]}]}]}]
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