Anyone who thinks of buying a mobile phone from the Indian market would invariably consider renowned brands like Nokia, Samsung, Motorola and Sony. Being the second largest democracy in the world, India is home to as many as 25 million mobile phone users, best ads and since this number is increasing every day, it is not surprising to find new mobile companies waiting to make a foray into this lucrative segment.
An overview of some of the top firms which dominate the Indian cellular market would not only improve understanding about this sector but would also assist in making an educated choice while buying a mobile phone in future.
Nokia
A leading multinational giant with a prominent global presence, Nokia enjoys excellent coverage in the country through its corporate offices located in all the major hubs and an equally extensive dealer’s network. In addition, the range of price ensures that irrespective of the budget a customer who enters a Nokia showroom is unlikely to emerge empty handed as the money-conscious can opt for the Nokia C5 which is priced at Rs.7599/- and the spendthrifts could buy the expensive and stylish range which starts from Rs.18,000/- upwards.
Samsung
In a market proliferated by global brands and stiff competition, Samsung has established its dominance by offering the best price for mobile phones. A company which has been known for its diversification into home and kitchen appliances since its inauguration in 1995, Samsung mobile phones are preferred for their uniqueness wherein they are user friendly as well as hi-tech at the same time. These sleek and stylish devices are made further attractive through affordable prices which start as low as Rs.2500/- onwards and proceed to touch Rs.20, 000/- through the various successive models.
Motorola
One of the oldest players in the cell phone markets, the American organization Motorola not only deserves the credit for being the pioneer in this segment but also offers a valuable lesson in survival skills in the face of new and emerging competition. While they have retained their earlier designs which had been introduced in the 1990s’ they have adapted well to satisfy the needs of the new techno-crazy generation through trendy devices laced with latest features. This firm is probably the only one which offers a set for unimaginable prices in India like less than Rs.10, 000/- and when combined with the higher ranges, the revenue generated from the mobile division alone is sufficient to ensure the survival of the company.
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